Pricing is an important strategic tool.  Do you give it the time, energy and resources it deserves?  In a recent engagment, using the client's income statement, The Cistek Group calculated that a 1% improvement in price would yield an 11% increase in operating profit.  Of course that also means that a 1% erosion in price would result in a decrease of 11% in operating profit.  With this kind of leverage, pricing should be given a lot of attention.  However, we find that too often pricing is treated as an item that simply must be done to complete a market release checklist.  

The Cistek Group would like to know more about how you price your offerings.  If you are willing to be participate in a confidential over-the-phone interview requiring about 20 minutes of your time, please contact Amy Boland at a.boland@cistekgroup.com.  Participants will receive a white paper entitled The Observability Principle of Customer Value Creation.