Volume 2005, Issue 3

Featured Article

Trends in Value Selling of Software

By Tom Cissell

 

There are a number of trends affecting buyers and sellers of software that have either recently developed or have evolved from trends that started a few years ago.  In this article, five such trends that are of particular interest to value sellers are discussed:

·         A move towards collaborative justification

·         It’s getting harder to jJustify iInfrastructure improvements without using benefits from operations

·         Customer’s demand for upgrade justifications

·         Alignment of usage based license fees with customer revenue stream

·         Use of sales coaches <more>

 

Are IT vendors doing a good job of providing a business case to justify the purchase of their solutions?

 

We presented that question to Tim Bolwerk, former president and long time board member of the Central Ohio Chapter of the Project Management Institute and Program Manager for a leading international bank.  “. . . vendors are just starting to work collaboratively with the buyer to provide an objective business case study tailored to the buyer’s organization and business processes.  Those that do have a leg up on their competition”. <more>

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