"Tom presented valuable tactics to reenforce the value of our solutions in each phase of the sales process.  Real life examples coupled with Tom's obvious experience and confidence brought credibility to the material he was presenting. . ."
                                                                                                              Chris Powell
                                                                                                              Senior Vice President of Sales
                                                                                                              IDX Systems Corporation

Principles

Tailored to fit your need:  All training modules are customized to use examples from your industry and to fit into your existing processes.

Flexible:  The Cistek Group will train your people or if you prefer, train your trainer and license our training modules to you.

Who We Train

Executives:  We educate executives on the key elements of value proposition development and communication and how to manage value proposition programs of any size.  Typically 1/2 day session.

Marketing:  We train marketing people to develop value propositions for new and exisiting solutions and how to communicate the value to the market.  Typically 3 to 5 days with hands-on workshop.

Sales:  Sales people, sales management, and sales support must be able to communicate the value of their solution to individual customers throughout the entire sales process.  Depending on the solution and the customer, this may be as simple as leveraging marketing materials developed for this purpose, or it may require putting together a business case tailored to a specific customer's situation.  Typically 1 to 3 days.
       
 

Copyright © 2005 by The Cistek Group.  All rights reserved.